Lead the UI/UX direction, ensure design consistency across all products, conduct design reviews, and provide constructive feedback to the team
Design complex product solutions from concept to developer handoff, improve existing user flows, screens, and mechanics, and prepare responsive layouts and design documentation
Analyze user behavior and product data, develop and validate UX/UI hypotheses, and initiate and implement user experience improvements
Collaborate closely with the Product Manager, development, marketing, and promo teams, mentor designers, and contribute to the professional growth of the design team
Requirements:
5+ years of experience in product UI/UX design
Strong portfolio featuring complex web products that demonstrates exceptional UI design skills and a strong visual sense, particularly for dark-themed gaming interfaces
Advanced proficiency in Figma, including Components, Auto Layout, Variants, Variables, Design Systems, and modern design organization practices
Strong understanding of UX principles, user flow design, information architecture, and product thinking
Hands-on experience building and maintaining design systems
Experience mentoring designers, conducting design reviews, and supporting team development
Ability to create production-ready design files with all required states, responsive layouts, and detailed specifications for seamless developer handoff
Understanding of collaboration processes with Development and Product Management teams
Excellent communication and presentation skills with the ability to clearly articulate and defend design decisions
Proactive mindset, strong attention to detail, systems thinking, and a commitment to delivering high-quality products
Nice to have:
Understanding of conversion-oriented design principles
Basic understanding of frontend development constraints
Experience integrating AI tools into the team’s design workflow
Develop, adjust, and execute product marketing strategies aligned with business goals
Define OKRs / KPIs for the team and monitor their execution
Participate in planning, allocation, and scaling of marketing budgets
Implement new practices and traffic channels in product marketing
Manage all traffic channels. Each direction has dedicated specialists — your role is to communicate with them, set the strategic direction, and solve global operational challenges. Optimize and track performance across channels: Target, SMM, CPC, Retention, SEO, Brand/PR
Scale effective performance funnels and launch new hypotheses
Maintain internal communication within the marketing team and ensure cross-team collaboration
Define optimal product promotion strategies, maximize conversion and user retention rates
Participate in hiring, onboarding, and development of marketing team members, and oversee their performance
Work with VIP / Whale user segments
Conduct market research and competitor analysis
Requirements:
Proactiveness, a structured approach to work, and high self-organization
2+ years of experience as a Head of Marketing
1+ year of experience working with Western markets
Deep understanding of product marketing principles
Theoretical or hands-on knowledge of core marketing channels: Paid Social, PPC, SEO, SMM, Retention
Strong leadership and management skills
English proficiency at B1–B2+ level (spoken and written)
Focus on achieving measurable results and making data-driven decisions
Strong analytical skills, structured thinking, and a constructive decision-making approach
Nice to have:
Experience in product marketing
Relevant education and additional certifications
Experience in the GameDev industry
Passion for video games, especially Counter-Strike 2
Understanding of how to work with a large, stable, market-leading product
