Targetologist
We are looking for a Targetologist to help us reach the right audiences and scale our advertising campaigns.
If you are confident working with advertising platforms, know how to analyze performance, test hypotheses, and manage budgets effectively, we’d be happy to have you on our team.
Responsibilities:
- Set up, launch and manage advertising campaigns across Meta Ads, TikTok Ads, Snapchat Ads, X Ads, Telegram Ads and other channels — experience with all platforms is not required
- Launch and optimize advertising campaigns for mobile applications
- Analyze data, optimize advertising campaigns and work with the funnel
- Develop, test and scale profitable advertising funnels and combinations
- Run A/B and split tests to continuously improve performance
- Write advertising copy in English and adapt it for different GEOs and target audiences
- Generate ideas for advertising creatives and assign tasks to designers and motion designers
- Monitor new formats, placements and opportunities across advertising platforms
- Prepare regular analytics on spending, results and key metric dynamics
Requirements:
- 3+ years of experience working with Meta Ads and 1–2 additional advertising platforms
- 1+ year of team management experience
- Experience planning and managing advertising budgets of $5K+ per month
- Experience working with international GEOs: USA, Canada, Europe, Latin America
- Experience working with multiple GEOs simultaneously
- Experience in mobile app promotion
- Understanding of A/B and split testing principles
- Strong knowledge of key metrics: CPA, CTR, CVR, ROAS, LTV, FTD
- Experience dealing with ad account bans and restrictions
- English — Intermediate+
- Ability to work independently and make decisions based on data rather than intuition
We value:
- Autonomy and a results-oriented mindset
- An analytical and data-driven approach
- Proactivity and willingness to test new ideas
- Desire to grow and make an impact on results