Head of Marketing
We’re looking for a Head of Marketing to take ownership of the product marketing strategy in the gaming niche and drive scalable growth across Western markets. If you know how to build a structured, data-driven marketing machine, lead a team of channel experts, and confidently own results from strategy to execution — we’d love to work with you.
Responsibilities:
- Develop, adjust, and execute product marketing strategies aligned with business goals
- Define OKRs / KPIs for the team and monitor their execution
- Participate in planning, allocation, and scaling of marketing budgets
- Implement new practices and traffic channels in product marketing
- Manage all traffic channels. Each direction has dedicated specialists — your role is to communicate with them, set the strategic direction, and solve global operational challenges. Optimize and track performance across channels: Target, SMM, CPC, Retention, SEO, Brand/PR
- Scale effective performance funnels and launch new hypotheses
- Maintain internal communication within the marketing team and ensure cross-team collaboration
- Define optimal product promotion strategies, maximize conversion and user retention rates
- Participate in hiring, onboarding, and development of marketing team members, and oversee their performance
- Work with VIP / Whale user segments
- Conduct market research and competitor analysis
Requirements:
- Proactiveness, a structured approach to work, and high self-organization
- 2+ years of experience as a Head of Marketing
- 1+ year of experience working with Western markets
- Deep understanding of product marketing principles
- Theoretical or hands-on knowledge of core marketing channels: Paid Social, PPC, SEO, SMM, Retention
- Strong leadership and management skills
- English proficiency at B1–B2+ level (spoken and written)
- Focus on achieving measurable results and making data-driven decisions
- Strong analytical skills, structured thinking, and a constructive decision-making approach
Nice to have:
- Experience in product marketing
- Relevant education and additional certifications
- Experience in the GameDev industry
- Passion for video games, especially Counter-Strike 2
- Understanding of how to work with a large, stable, market-leading product