Head of Marketing

Responsibilities:

• Develop, adjust, and execute product marketing strategies aligned with business goals
• Define OKRs / KPIs for the team and monitor their execution
• Participate in planning, allocation, and scaling of marketing budgets
• Implement new practices and traffic channels in product marketing
• Manage all traffic channels. Each direction has dedicated specialists — your role is to communicate with them, set the strategic direction, and solve global operational challenges. Optimize and track performance across channels: Target, SMM, CPC, Retention, SEO, Brand/PR
• Scale effective performance funnels and launch new hypotheses
• Maintain internal communication within the marketing team and ensure cross-team collaboration
• Define optimal product promotion strategies, maximize conversion and user retention rates
• Participate in hiring, onboarding, and development of marketing team members, and oversee their performance
• Work with VIP / Whale user segments
• Conduct market research and competitor analysis

Requirements:

• Proactiveness, a structured approach to work, and high self-organization
• 2+ years of experience as a Head of Marketing
• 1+ year of experience working with Western markets
• Deep understanding of product marketing principles
• Theoretical or hands-on knowledge of core marketing channels: Paid Social, PPC, SEO, SMM, Retention
• Strong leadership and management skills
• English proficiency at B1–B2+ level (spoken and written)
• Focus on achieving measurable results and making data-driven decisions
• Strong analytical skills, structured thinking, and a constructive decision-making approach

Nice to have:

• Experience in product marketing
• Relevant education and additional certifications
• Experience in the GameDev industry
• Passion for video games, especially Counter-Strike 2
• Understanding of how to work with a large, stable, market-leading product