{"id":667,"date":"2026-05-19T15:21:38","date_gmt":"2026-05-19T12:21:38","guid":{"rendered":"https:\/\/frozeneon.com\/?post_type=vacancy&#038;p=667"},"modified":"2026-05-20T12:50:31","modified_gmt":"2026-05-20T09:50:31","slug":"head-of-marketing","status":"publish","type":"vacancy","link":"https:\/\/frozeneon.com\/en\/vacancy\/head-of-marketing\/","title":{"rendered":"Head of Marketing"},"content":{"rendered":"\n<p class=\"has-black-color has-text-color has-link-color wp-elements-736f0cfdda731c35b66d84f6c27b87f6\"><strong>Responsibilities:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Develop, adjust, and execute product marketing strategies aligned with business goals<\/li>\n\n\n\n<li>Define OKRs \/ KPIs for the team and monitor their execution<\/li>\n\n\n\n<li>Participate in planning, allocation, and scaling of marketing budgets<\/li>\n\n\n\n<li>Implement new practices and traffic channels in product marketing<\/li>\n\n\n\n<li>Manage all traffic channels. Each direction has dedicated specialists \u2014 your role is to communicate with them, set the strategic direction, and solve global operational challenges. Optimize and track performance across channels: Target, SMM, CPC, Retention, SEO, Brand\/PR<\/li>\n\n\n\n<li>Scale effective performance funnels and launch new hypotheses<\/li>\n\n\n\n<li>Maintain internal communication within the marketing team and ensure cross-team collaboration<\/li>\n\n\n\n<li>Define optimal product promotion strategies, maximize conversion and user retention rates<\/li>\n\n\n\n<li>Participate in hiring, onboarding, and development of marketing team members, and oversee their performance<\/li>\n\n\n\n<li>Work with VIP \/ Whale user segments<\/li>\n\n\n\n<li>Conduct market research and competitor analysis<\/li>\n<\/ul>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-1d92c03ab94f9abcb68c737876543b0e\"><strong>Requirements:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Proactiveness, a structured approach to work, and high self-organization<\/li>\n\n\n\n<li>2+ years of experience as a Head of Marketing<\/li>\n\n\n\n<li>1+ year of experience working with Western markets<\/li>\n\n\n\n<li>Deep understanding of product marketing principles<\/li>\n\n\n\n<li>Theoretical or hands-on knowledge of core marketing channels: Paid Social, PPC, SEO, SMM, Retention<\/li>\n\n\n\n<li>Strong leadership and management skills<\/li>\n\n\n\n<li>English proficiency at B1\u2013B2+ level (spoken and written)<\/li>\n\n\n\n<li>Focus on achieving measurable results and making data-driven decisions<\/li>\n\n\n\n<li>Strong analytical skills, structured thinking, and a constructive decision-making approach<\/li>\n<\/ul>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-3fdd5fe206a9692cf082c2578f21f008\"><strong>Nice to have:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Experience in product marketing<\/li>\n\n\n\n<li>Relevant education and additional certifications<\/li>\n\n\n\n<li>Experience in the GameDev industry<\/li>\n\n\n\n<li>Passion for video games, especially Counter-Strike 2<\/li>\n\n\n\n<li>Understanding of how to work with a large, stable, market-leading product<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re looking for a Head of Marketing to take ownership of the product marketing strategy in the gaming niche and drive scalable growth across Western markets. If you know how to build a structured, data-driven marketing machine, lead a team of channel experts, and confidently own results from strategy to execution \u2014 we\u2019d love to work with you.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"role":[13],"class_list":["post-667","vacancy","type-vacancy","status-publish","hentry","role-marketing-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Head of Marketing - Frozeneon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/frozeneon.com\/en\/vacancy\/head-of-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Head of Marketing - Frozeneon\" \/>\n<meta property=\"og:description\" content=\"We\u2019re looking for a Head of Marketing to take ownership of the product marketing strategy in the gaming niche and drive scalable growth across Western markets. 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